What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue.
For example, a website that sells designer jewelry would want to appear at the top of the search result whenever a potential customer searches for the phrase “buy designer jewelry” in Google.
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Cogent knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
Besides the usual SEO tactics, Cogent is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.
SEO & Analytics
Understanding your audience is key to building a strong foundation, but leveraging data and analytics is what makes SEO worthwhile. Cogent will help you analyze search trends and keyword volume to define your most important keywords and content development priorities. We’ll leverage our proprietary tools to build understanding of your most important audiences’ behaviors and interests, and identify where they overlap with key opportunities to deliver SEO results.
SEO Is A Necessity
The days of relying upon Radio and TV advertisements are far away in the past. SEO isn’t an option anymore, it is a necessity. More and more businesses are started each and every day. What were once niche products or services are now overcrowded marketplaces where consumers have more options than they know what do with. The Internet has revolutionized the way societies conduct business. Whenever a new idea comes around, there are instantly hundreds of companies trying to capitalize on it. Let the Cogent team be your SEO experts and help you drive the website traffic you need to succeed!