What Is Pay-Per-Click (PPC) Marketing?

Pay-Per-Click (PPC) Marketing is a specialized form of internet marketing that has become a necessity for online businesses. PPC allows you to drive GUARANTEED traffic to your site paying only when someone “clicks” your ad and is taken to your website or landing page.

The power behind this form of specialized marketing gives companies an incredible position when it comes to reaching out to their target demographics. However, there are a variety of factors which can influence how effective this type of advertising is for businesses.

Running efficient PPC campaigns requires a lot of time and attention to detail. Marketing strategists need to follow the data produced by the campaign each day, so they can make adjustments in order to optimize the ads. If something is not working it needs to be changed quickly and in a way that will put everything back on track.

PPC Done Right

Cogent has run PPC projects for clients large and small. Our team understands all of the nuances and intricacies that can make an impact in this arena. We’ve had some clients, who approached us after attempting to run their own PPC efforts,who didn’t have the time to keep up with the data-results and/or didn’t completely understand the touchy nature of a PPC campaign. Often times, these clients actually harmed their search engine optimization results and needed Cogent to fix the problem. In order to successfully utilize a PPC campaign, a lot of research needs to be done with regard to which keywords your target demographic is using and how to create advertisements which play off those search terms in an appealing manner.

PPC On Multiple Platforms

When most people talk about PPC they are referring to Google Adwords. With the rise of social media and sites like YouTube, PPC marketing can be accomplished on multiple platforms across the internet. Cogent has experience in Google Adwords, Bing, Facebook, Twitter, Instagram, YouTube, Vimeo and most of the other popular platforms out there. Don’t wait to drive the traffic you need to your website. Contact Cogent to start generating the results you want.

We Manage Your Campaigns For You

Managing search engine advertisements can be daunting and a potentially overwhelming task. There are plenty of little and big factors to be aware of in order to make sure your campaign is producing quality results. Cogent has a thorough grasp of running search engine advertisement projects in the most profitable manner possible.

While this is just an overview of how search engines can be used to manage advertisement campaigns, you are welcome to contact us today, so we can figure out which search engine optimization techniques will work best for you. We pride ourselves on our ability to develop an in-depth knowledge about your business and then to produce outstanding SEO work on your behalf. Plus, the relationship we share with each client is our priority and a necessity to improve your rankings. Contact Cogent if you would like to reap the benefits of an SEO campaign without putting in the time and effort. Sit back, while we drive traffic to your site!

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